Cookies Policy

What Are Cookies

Cookies are small text files that websites place on your device when you visit them. They're widely used to make websites work more efficiently and provide information to site owners.

Cookies allow websites to remember your actions and preferences over a period of time, so you don't have to keep re-entering information when you navigate between pages or return to the site later.

How We Use Cookies

We use cookies to improve your experience on our website, understand how people use the site, and ensure certain features work properly. This policy explains what cookies we use and why.

Types of Cookies We Use

Essential Cookies

These cookies are necessary for the website to function correctly. They enable basic features like page navigation, security, and access to secure areas. The website cannot function properly without these cookies, and they cannot be disabled.

Essential cookies we use include:

• Cookie consent preferences - remembers your cookie choices so we don't ask repeatedly
• Session management - maintains your session as you navigate through pages
• Security tokens - helps protect against fraudulent activity

These cookies are automatically set and do not require consent under UK regulations as they're strictly necessary for the site to work.

Analytics Cookies

Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This data helps us improve the site's functionality and content.

We use analytics cookies to track:

• Which pages are visited most frequently
• How long people spend on different pages
• What path visitors take through the site
• Where visitors come from before reaching our site
• Technical information like browser type and screen resolution

The information collected through analytics cookies is aggregated and anonymised. We cannot identify individual visitors from this data.

We only set analytics cookies if you've given consent through our cookie banner or preferences.

Cookie Duration

Cookies can be session cookies or persistent cookies:

Session cookies are temporary and expire when you close your browser. We use session cookies for basic site functionality and navigation.

Persistent cookies remain on your device for a set period or until you delete them. We use persistent cookies to remember your cookie preferences and for analytics purposes. These typically expire after twelve months.

First-Party and Third-Party Cookies

First-party cookies are set directly by our website. All the essential cookies we use are first-party cookies.

Third-party cookies are set by other organisations whose services we use on our site. If we use third-party analytics services, those providers may set cookies to collect data on our behalf. These cookies are only set if you've consented to analytics cookies.

Managing Your Cookie Preferences

When you first visit our website, you'll see a cookie banner asking for your consent to non-essential cookies. You can accept all cookies, decline non-essential cookies, or customise your preferences.

You can change your cookie preferences at any time. Your browser should include this functionality, allowing you to update your choices.

Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically set your browser to refuse all cookies or to alert you when a cookie is being set.

Be aware that if you disable or refuse cookies, some parts of the website may not function properly or at all. Essential cookies are necessary for basic site operations.

Here's where to find cookie settings in common browsers:

• Chrome: Settings > Privacy and security > Cookies and other site data
• Firefox: Settings > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Cookies and website data
• Edge: Settings > Cookies and site permissions > Cookies and site data

Deleting Cookies

You can delete cookies that have already been set on your device through your browser settings. This will remove any cookies currently stored, though websites may set new cookies when you visit them again.

Note that deleting cookies may result in loss of saved preferences and could affect website functionality.

Specific Cookies We Set

Here's detailed information about the specific cookies our website uses:

Cookie Consent Cookie

Name: cookie_consent
Purpose: Stores your cookie preferences
Type: Essential, first-party
Duration: 12 months

Session Cookie

Name: session_id
Purpose: Maintains your session across pages
Type: Essential, first-party
Duration: Session (deleted when browser closes)

Analytics Cookie

Name: analytics_tracking
Purpose: Tracks page visits and user behaviour for site improvement
Type: Analytics, first-party
Duration: 12 months
Requires consent: Yes

Do Not Track Signals

Some browsers offer a Do Not Track feature that signals to websites you don't want your online activity tracked. However, there's no universal standard for how websites should respond to these signals.

We respect your privacy choices. If you decline analytics cookies through our cookie preferences, we won't track your behaviour regardless of your browser's Do Not Track setting.

Changes to This Policy

We may update this cookies policy occasionally to reflect changes in our practices or relevant regulations. When we make significant changes, we'll update the information on this page.

We recommend checking this policy periodically to stay informed about how we use cookies.

Other Technologies

In addition to cookies, websites sometimes use similar technologies like web beacons, pixels, or local storage. If we use any of these technologies, they'll be subject to the same principles as cookies regarding consent and data protection.

Currently, we primarily use cookies for the purposes described in this policy.

Impact on Privacy

Essential cookies don't collect personally identifiable information and are necessary for the site to work.

Analytics cookies collect information about your browsing behaviour, but this data is anonymised and aggregated. We can't identify individual visitors from analytics data.

We don't use cookies for advertising purposes or share cookie data with advertisers.

More Information

For more information about how we handle your personal data more broadly, please see our Privacy Policy.

For information about your data protection rights, visit our GDPR page.

If you have questions about cookies specifically, the Information Commissioner's Office provides helpful guidance at echo-tower.com.

Contact Us

If you have questions or concerns about our use of cookies, please contact us:

Email: [email protected]

Address: Meadow House, High Street, Chipping Norton, Oxfordshire, OX7 5AD